Your privacy is important to us. This privacy notice sets out how THE VOW will processes your personal data if you are a customer or user of thevow.uk website. THE VOW services are neither aimed at nor intended for children. If you are a child, then you must inform your parent or guardian of this notice.

When you make a purchase online or at any of our retail stores, we will collect necessary information about you to ensure we can fulfil your order or chosen service.
If you choose to pay by card, we will need to collect your payment information in order to process payment. We may ask for additional information from you for a number of reasons: for example, to prevent fraudulent transactions; to comply with anti-money laundering obligations for high-value transactions; or to ensure that we comply with our legal obligations.
Personal data means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We will only process your personal data for the purposes that we collected it, unless we reasonably consider that any further processing is compatible with the original purpose. If you would like an explanation as to how further processing is compatible with the original purpose, then please contact us.

If we need to process your personal data for an unrelated purpose, then we will notify you and we will explain the lawful basis which allows us to do so.

We may process your personal data without your knowledge or consent, in compliance with the above rules, where required or permitted by law.

Cookies are small text files that are stored within your internet browser by the websites that you visit. In a similar way to many other websites, END. Clothing uses cookies to understand more about your visit and help us to enhance your experience.

Specifically, we use technology such as “cookies” to collect information and store your online preferences. Small pieces of information sent by a web server to a web browser, cookies allow the server to uniquely identify the browser on each page.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, then some parts of our website or mobile applications may become inaccessible or not function properly.

We use Google Analytics tools to study, and then improve, how customers interact with our website - this is known as website analytics. Analytics cookies allow us to understand more about how many visitors we have to the website, how many times they visit thevow.uk and how many times a user viewed specific webpages within our site. Although analytics cookies allow us to gather specific information about the pages that you visit and whether you have visited thevow.uk multiple times, we cannot use them to find out details such as your name or address.

Your personal information when visiting our website will only be used for analytical purposes and to provide you with a better on-line shopping experience. We will not share your personal information with any other external third party for any other purpose other than analytics.

We may have to share your personal data with the parties set out below for the purposes that we collected the personal data.

Service providers who provide IT and system administration services.
Professional advisers including lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
HMRC, regulators and other authorities.
Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may process your personal data in the same way as set out in this notice.
To third parties making such enquires that are concerned with a) the prevention or detection of crime b) the prosecution or apprehension of offenders c) protecting the vital interests of a person. Any such requests for personal information will only be met upon submission of a DPA by the third party. This applies to any Police investigation and all external fraud investigations (such as credit or debit card providers).
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to process your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements and for the establishment or defence of legal claims.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.